With our updated mission statement comes an updated look and media vision.
Branding is an Okay Word
As we grow as a church and communicate more effectively to community of Living Hope Church and to the people of Terre Haute and beyond, it is our joy to present our new “brand” look. BUT FIRST...we need to clear the air about one word: Branding.
There seems to be a stigma attached to the word--I personally am not a fan of it either. But it is a very useful word. In actuality, it is the best word to use in describing what we are trying to achieve as the LHC Media Team (currently comprised of me, Matt Besson, and Katie Lester). Branding is: ...the process of giving a meaning to specific organization, company, products or services by creating and shaping a brand in consumers’ minds. It is a strategy designed by organizations to help people to quickly identify and experience their brand..." (https://www.thebrandingjournal.com)
The major distinction we aim to make as church is that we are not trying to sell any product or service. We strive to build a strong identity for our organization through various visual and auditory media. We also want to be clearly identifiable to the people of Terre Haute and beyond.
Simply put, through this new branding initiative we want to make clear our mission of Glorifying God, Building Community and Living Missionally through all of our digital and physical media in a captivating, consistent, cohesive and compelling manner.
Why the Change?
Media comes in all shapes, sizes and formats. Creating a system that could adapt, scale and remain readable on the various platforms in which people would interact with Living Hope Church was very important. The aim of the new branding was also to reach back and touch on the traditions of the historical Church and reach forward to future hope and mission of the Church now.
The Logo
These are the primary representations of Living Hope Church. It is comprised of an icon, a wordmark and a location. Each element of the logo has significant meaning.
Vertical Logo
Horizontal Logo
Icon
The movement of the three upward arrows in the icon portrays our desire to glorify God in all that we do. The three arrows also symbolize the three phrases of our mission statement: Glorifying God, Building Community and Living Missionally. The whole icon borrows cues from the shape and veins of a leaf.
Wordmark
The more traditional typeface of the wordmark reaches back to the long standing traditions of the church. Our mission is nothing new. We want to partake in the work of the Lord just as it is stated in His word.
Location
Our mission is to live missionally in the city of Terre Haute. We will love and serve our neighbors as beings made in the image of God. We aim to reach the world from Terre Haute through missions. We desire to multiply into other church bodies, allowing the Holy Spirit to lead others into positions of leadership and service.
Brand Elements
To build a strong identity for Living Hope Church a diversity of elements have been crafted and selected to create brand flexibility and scalability.
Moving Forward
Using this website, social media and various forms of physical media to shape the public facing identity of Living Hope Church will be the work and focus of the LHC Media Team. The vision for the Media Team is to grow and be more equipped to produce original, theologically sound content, with guidance from the elders and leadership of Living Hope Church. So in efforts to be consistent with our output of content we have a created a social media calendar. Each day of the week shareable, faith enriching content will be posted on all of our digital platforms
We are creating content not because we want to generate “clicks” but because we want our media to be a theologically sound resource for our church community and a tool for discipleship. Our social media and web presence are a means to share the Good News, not the end. In-person relationships are paramount.
Follow Us
Now there is one more thing to do, follow us! If you want to remain up to date on the happenings of Living Hope Church; if you desire to learn from the theologically sound content that we aim to produce; and if you want to share these things with your family, friends, neighbors and co-workers please consider doing the following:
Subscribe to email updates from Living Hope Church by filling out the form at the bottom of the website titled "Stay Updated."
Click these links to follow us on social media: Facebook | Instagram | Youtube
Bookmark this website in your browser and add it your phone's home screen as a shortcut
Tell others to follow us too!
Our Prayer
We pray that through media we would Glorify God by making His name known; Build Community by enriching the faith of the Living Hope community with theologically sound media; and Live Missionally by inviting our neighbors to experience the Good News through all the forms of media we share.
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